IMPLEMENTATION OF BUSINESS DEVELOPMENT STRATEGIES BY THE COOPERATIVE AND MSME OFFICE OF SIAK REGENCY

Abstract

The development of micro, small, and medium enterprises (MSMEs) in Siak Regency demonstrates an uneven dynamic, in which micro enterprises continue to dominate while the growth of small and medium enterprises remains relatively slow. This condition necessitates the implementation of targeted, comprehensive, and sustainable development strategies by the local government. This study aims to describe and analyze the implementation of business development strategies carried out by the Department of Cooperatives and MSMEs of Siak Regency, as well as to identify the supporting factors that influence their effectiveness. The research employs a qualitative method with a descriptive phenomenological approach. Data were collected through in-depth interviews, direct observations, and document reviews, involving key informants consisting of relevant department officials and MSME actors. The findings show that the implementation of development strategies is realized through several key programs, including capacity-building training, digital marketing facilitation, and assistance related to business legality and halal certification. Budgetary support is available and contributes to sustaining the programs, although it remains insufficient to broaden their coverage. Supporting factors include institutional commitment, procedural accessibility, and active community participation. Overall, the study concludes that the implemented strategies have been running but are not yet optimal in advancing MSMEs to a higher level, indicating the need for strengthened planning, collaborative mechanisms, and broader program outreach in the future.